A long time ago, I learned as a kid that if a bull’s eye is displayed anywhere it is probably not a good idea to be near it. The reasons for that are many and they are real. They include the direct involvement of being in the pathway of things like arrows, knives, bullets and the likes. And in the case of each of those things, the objective was always clear. Hit the bull’s eye.
I can vividly recall the day when the brokerage industry learned that Zillow had obtained a real estate brokers license in all States. Rumors tore through the industry that Zillow as indeed going to “get into the business” and that its advertising and media businesses were not the true and core reason that they entered the industry. Since that time, Zillow has experienced significant growth in its media business, but as is true with all such things in business, that segment of its business has recently slowed to an estimated rate of only 2% growth.