Several years ago I was invited to be on a panel at one of the first T3 Summit meetings in Las Vegas. And the topic to be discussed was, “what if the MLS were to be reinvented by the brokers. What would it look like?”
So they say now that the residential real estate brokerage industry is facing the impact of a certain "tipping point” A shift, a big change, a revelation, a consumer pivot name your degree of “:different” and in no way is it looking good for the residential real estate brokerage industry.
Warning. This blog may warrant a big glass of something other than water (or two) and the use of a comfy over-stuffed chair. And yes, it is also a longer post than usual, but equally yes, this read is not a “nice to have” - it is one that I believe strongly is one of those “must have.” reads.
I just returned home this weekend from the NAR MidYear conference in Washington D.C.
Leaders of the Boards, Trade Associations, MLSs, franchises, vendors and brokerage companies convened there, as they do each year, to discuss industry topics and legislative matters. You know, to basically talk real estate on all levels and to assure a role in the future for the residential brokerage industry.
Did you ever wonder why change was such a hard thing to accomplish in the residential real estate industry? I have, so I did some research and here is what I learned.
When the processes involved in making something happen are overly complex just doing things the old way is complicated, change seems insurmountable. I just returned from the NAR Mid Year conference and no where are things more complicated than they are in our industry politics. Meeting on meeting to plan the time of the meeting to meet on the next meeting. As I wandered through the halls of the host hotels, I wondered. What happens with all of the results of these meetings? Is anything really accomplished? And if so, where do the results surface and what do they do to foster substantive change?
So in numerous past blogs I have discussed the value of understanding the opportunity of “everything but the real estate commission.” In case you missed any of those blogs, you can find them posted on www.trancen.com/blog. Now I have an example of a brilliant strategic move "coming soon to a real estate market near you."