Over the past many months, I have had numerous conversations with major brokers related to the topic of “what about Compass.” While these brokers entered the conversation with me wanting to know how I thought they could defeat the mighty Compass machine, they ironically left the conversation doing something they had not expected. They learned more about how to look introspectively by dissecting and analyzing what they hated most about Compass.
In life, and in business, the foundation of every critical decision is based in being able to make a choice. To have options to consider and to then make a decision based upon a person’s needs and desires.
Sadly, with the exception of the residential real estate brokerage industry.
Several years ago I was invited to be on a panel at one of the first T3 Summit meetings in Las Vegas. And the topic to be discussed was, “what if the MLS were to be reinvented by the brokers. What would it look like?”
So they say now that the residential real estate brokerage industry is facing the impact of a certain "tipping point” A shift, a big change, a revelation, a consumer pivot name your degree of “:different” and in no way is it looking good for the residential real estate brokerage industry.
Warning. This blog may warrant a big glass of something other than water (or two) and the use of a comfy over-stuffed chair. And yes, it is also a longer post than usual, but equally yes, this read is not a “nice to have” - it is one that I believe strongly is one of those “must have.” reads.