A long time ago, I learned as a kid that if a bull’s eye is displayed anywhere it is probably not a good idea to be near it. The reasons for that are many and they are real. They include the direct involvement of being in the pathway of things like arrows, knives, bullets and the likes. And in the case of each of those things, the objective was always clear. Hit the bull’s eye.
I can vividly recall the day when the brokerage industry learned that Zillow had obtained a real estate brokers license in all States. Rumors tore through the industry that Zillow as indeed going to “get into the business” and that its advertising and media businesses were not the true and core reason that they entered the industry. Since that time, Zillow has experienced significant growth in its media business, but as is true with all such things in business, that segment of its business has recently slowed to an estimated rate of only 2% growth.
I commented recently that I really miss Andy Rooney. What a great guy. He was what I considered to be the best part of the 60 Minutes show for years. That is why I think the producers always slotted him in at the end of the show.
You have heard it so many times before. Brokers and agents distracted by shiny objects that magically appear in our industry. They are those things that divert our attention, take our eye off the ball and otherwise cause us to pause what we are doing in an effort to figure out whether or not they are viable and most importantly, sustainable.
Over the past many months, I have had numerous conversations with major brokers related to the topic of “what about Compass.” While these brokers entered the conversation with me wanting to know how I thought they could defeat the mighty Compass machine, they ironically left the conversation doing something they had not expected. They learned more about how to look introspectively by dissecting and analyzing what they hated most about Compass.
In life, and in business, the foundation of every critical decision is based in being able to make a choice. To have options to consider and to then make a decision based upon a person’s needs and desires.
Sadly, with the exception of the residential real estate brokerage industry.